Category: Interaction

  • Brandwatch – Brandwatch for Agencies

    Brandwatch – Brandwatch for Agencies

    Technologies / Tools: Pen & Paper; Axure; Citrix GoToMeeting Challenges: Remote working with dev team; Deep understanding of unfamiliar user needs Learnings: Fundamental user research; Empathy for different target groups; Continuous user testing Brandwatch Analytics is a platform that serves many different needs and has therefore by nature different target groups. One of these target groups are agencies, which use…