Campaign development

Genetic engineering is seen as a highly controversial topic, especially when it comes to genetically modified food.

For this project, the brief contained the naming for a genetic-engineering-critical organisation, as well as the development of a logo and a poster series containing of three different scenes to visualise the point of view of that organisation.
The theme for the posters was the spread of genetically modified food in our daily lives.

Technologies / Tools: Pen & Paper; Photographs; Adobe Photoshop
Challenges: Understanding the target group; Translating a message into a visual concept
Learnings: Conception geared towards the target group; Cohesive visual language


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This work evolved from a group work during my studies at the Stuttgart Media University – 2011